America Built Its Way Out of a Housing Crisis After WWII—Can We Do It Again?

America Built Its Way Out of a Housing Crisis After WWII

As the country marks the anniversary of D-Day, we remember one of history’s great acts of mobilization and sacrifice. But what we often forget is that when World War II ended, America faced another test of mobilization—this time at home.

Millions of veterans returned expecting to begin the lives they had fought to protect. Instead, they were greeted by a country that could not house them.

By one contemporary federal estimate, the country needed more than 2.5 million new housing units in 1946 for veterans and their families alone. At the time, the U.S. population of 151 million was less than half today’s 331 million, and the housing shortage was so steep that many were forced to make do in ramshackle trailers, even tents.

A protest slogan from the time captured the bitter irony: “From foxholes to shacks!! We had more room in the foxholes.”

That crisis would eventually set off a national building boom that reshaped American life. It helped popularize the starter home, modernize mortgage finance, fuel the rise of the middle class, and turn homeownership into the central symbol of the American dream.

Today, many of those symbols are under strain. The starter home has crossed the $1 million mark in more than half of the country, the typical first-time homebuyer is now 40 years old, and the nation is still short 4.03 million homes.

And while it’s tempting to mourn what feels like a fading American dream, the postwar story reminds us that the dream itself was born from crisis—and from a national response ambitious enough to meet it.

Lesson 1: Housing is an economic imperative

Even before the war was over, President Franklin D. Roosevelt had begun to define victory in part by what it promised at home. In his 1944 State of the Union, he called for a “Second Bill of Rights” that included “the right of every family to a decent home.”

But housing was also central to the health of the postwar economy. As the country moved from wartime production to civilian life, policymakers feared what would happen if too few houses led to too few jobs and too little consumer demand.

In 1947, President Harry Truman’s midyear economic report warned that housing construction still “lags far behind the real needs of our people for homes” and that “a much higher volume of housing output” would be needed to help sustain maximum employment.

The building boom that followed reflects that sense of urgency. Housing starts rose from just 326,000 units in 1945 to more than 1 million annually after the war, peaking at roughly 2 million in 1950, according to housing historian Alexander von Hoffman.

It’s a potent lesson for today. Housing has again become a flashpoint for voters and politicians, but it is still often framed as an individual or cost-of-living problem. Perhaps that’s why the building response has not yet met the moment with urgency—in 2025, new-construction permits fell 3.6% compared to the prior year.

But the economic stakes are just as high today as they were in the postwar era. Over a 50-year period ending in 2009, housing restrictions in high-productivity metros (think New York City and San Francisco) lowered aggregate U.S. economic growth by a staggering 36%.

Lesson 2: Financing solutions have to come with supply

But the postwar housing boom really began with credit.

The GI Bill and federal mortgage guarantees helped turn millions of returning veterans into buyers by lowering the financing barriers to ownership. Veterans’ benefits alone explain over 7% of the overall increase in homeownership from 1940 to 1960.

Today’s crisis is also one of financing. The ultralow mortgage rates of the early COVID-19 pandemic era helped millions of households buy or refinance into historically cheap debt. But they also created golden handcuffs, locking a wide swath of owners into homes they might otherwise sell.

President Donald Trump has floated ideas such as 50-year mortgages and portable mortgages, both aimed at lowering monthly payments or helping owners move without giving up favorable loan terms. And through the lens of a postwar recovery, any tool to expand credit access might seem like a good idea.

But this is also where the post-WWII lesson gets complicated.

Cheaper credit, lower mortgage rates, or other forms of homebuyer assistance can help individual households cross the threshold into ownership. But if that new purchasing power runs into a market short of supply, it can also make buyers compete harder for the same scarce inventory.

That imbalance is part of what happened during the pandemic. Cheap debt unleashed demand into a market with too few homes, helping push prices sharply higher. As a result, nearly 2 million young would-be households remain missing, as affordability headwinds and other structural hurdles delay the move into independent adulthood.

Any modern equivalent of the GI Bill, then, will have to pair purchasing power with production. Otherwise, the country risks mistaking access to financing for access to housing itself.

Lesson 3: Innovations in building lead to booms

But here again is a useful lesson from the past. Behind one of the most famous symbols of the postwar housing boom—the starter home—is a method of mass production.

Levittown on Long Island became shorthand for the suburban promise because it changed not only what Americans bought, but also how those homes were built.

For the first time, homes were standardized, allowing for construction to be broken into specialized tasks. Crews moved from house to house with the efficiency of an assembly line, turning out modest homes at speed and scale.

At peak production, a new house could be completed every 16 minutes.

NY: Houses. Levittown, Long Island. New York
Levittown on Long Island turned homebuilding into an assembly line, with crews moving from lot to lot to complete each task at speed and scale.Bettmann/Getty Images
General view of houses being built in the city of 'Levittown', New York, circa 1947. Levittown is a suburb of New York City and was developed after World War II for veterans coming home
The original Levittown homes were roughly $7,000 to $8,000—roughly the equivalent of $122,000 today.Irving Haberman/IH Images/Getty Images
Levittown, N.Y.: Aerial photo taken in 1947 of the new Levittown, New York homes built by William Levitt and Sons.
The development paired low-cost homes with curving streets, lawns, and car-oriented design, helping define the look of postwar suburbia. Newsday RM via Getty Images

Today, echoes of that idea are showing up in 3D-printed homes, accessory dwelling units, denser zoning, modular construction, and factory-built housing. But one of the clearest modern parallels may be manufactured housing.

These homes are built around standardization and the efficiency that comes with it. As a result, they can be built from start to finish in a factory setting in as little as 6 to 12 weeks, compared with the six months to a year it takes to complete many site-built homes.

Still, manufactured homes carry a stigma that has long kept them outside the mainstream housing conversation, even as they offer a more affordable path to ownership.

“The usual narrative seems to be ‘Don’t buy a mobile home, it will lose value,’ to which we are saying, ‘Not necessarily,'” says Joel Bernersenior economist at Realtor.com®.

His research has shown that between 2019 and 2026, manufactured homes sold with land appreciated 70.1%, outpacing the 58.6% gain for single-family homes, according to the report. Manufactured homes sold without land appreciated, too, though less sharply, at 51.6%.

That’s not to suggest that manufactured housing can fix the current shortage by itself. But it shows that if America wants more affordable options, it may need to accept homes that are more standardized and less tied to old ideas of what housing should look like.

Lesson 4: Build for all

Even as the postwar housing boom built a ladder to homeownership and generational wealth for many, it didn’t build enough rungs for everyone. The same system that helped many white families buy into appreciating suburbs also shut many Black families, renters, and lower-income households out of the wealth-building machine.

Discriminatory lending practices and local implementation of federal programs systematically excluded nonwhite households from the postwar expansion in homeownership, and we’re still living the consequences today. The homeownership gap between Black and white households remains 20 percentage points wide.

Line graph illustrating US homeownership rate at 67.5%, Black homeownership rate at 44.2% and Hispanic homeownership rate at 48.7%
Black homeownership has long trailed white homeownership, limiting access to the primary wealth-building tool that helped many postwar families turn a mortgage into generational security.Realtor.com

Because homeownership remains the primary way many Americans build wealth, that gap compounds over generations. Across all demographics, homeowners have roughly 38 times the net worth of renters.

Yet renters are often left at the margins of the conversation. The housing crisis is frequently framed around restoring the path to ownership, but millions of households need any affordable, stable place to live.

The National Low Income Housing Coalition’s 2026 Gap report found a shortage of 7.2 million affordable and available rental homes for extremely low-income renters. For every 100 extremely low-income renter households, only 35 affordable and available homes exist.

Any modern mobilization will have to go beyond cheaper mortgages, more starter homes, or a revived dream of ownership. It will have to reckon with the households the postwar boom left at the margins—and the ones today’s market still does not reach.

Bar and line graph showing that homeowner net worth is 38 times that of renters in 2022
The divide is even sharper for renters: Without home equity, families are more exposed to rising housing costs and less able to convert monthly payments into long-term wealth.Realtor.com

Allaire Conte is a senior advice writer covering real estate and personal finance trends. She previously served as deputy editor of home services at CNN Underscored Money and was a lead writer at Orchard, where she simplified complex real estate topics for everyday readers. She holds an MFA in Nonfiction Writing from Columbia University and a BFA in Writing, Literature, and Publishing from Emerson College. When she’s not writing about homeownership hurdles and housing market shifts, she’s biking around Brooklyn or baking cakes for her friends.

Source: realtor.com ~ By: Allaire Conte ~ Getty Images

Pros and Cons of a 30-year Mortgage

Pros and Cons of a 30-year Mortgage

Most mortgages are 30-year mortgages because they provide lower monthly payments compared to home loans with shorter terms. But is a 30-year mortgage right for you? Understanding the benefits and drawbacks of these home loan terms can help you make the right homebuying decision.

Here’s what you need to know about the pros and cons of 30-year mortgages and how they compare to 15-year mortgages.


Key insights

A 30-year mortgage provides lower monthly payments and potentially more purchasing power.

 Jump to insight

With longer terms comes paying much more in interest, nearly proportional to the length of the loan.

 Jump to insight

Compare 30-year and 15-year mortgage amortization schedules to understand how fast equity builds.

 Jump to insight

30-year mortgage pros

There’s a reason why 30-year mortgages are the most popular home-buying tool in the U.S. Many borrowers take advantage of their lower monthly payments and potentially higher purchasing power.

Lower monthly payments

One of the main advantages of a 30-year mortgage is that the monthly payments are generally lower than other mortgage options. For example, with a $300,000 principal loan balance and 6.15% interest rate, your interest and principal payments are spread out over 360 monthly payments of about $1,827, not including property tax or insurance.

With shorter terms, they’re spread out over 180 months for a 15-year mortgage and 240 months for a 20-year mortgage. A 15-year mortgage with the same loan details as the 30-year mortgage example would have a monthly payment of around $2,556.

More purchasing power

Lower monthly payments also mean you could potentially afford a higher-priced home because the payments are spread out over time. If you can afford the $2,556 monthly payment of a 15-year mortgage for a $300,000 principal balance, then you can afford the $2,426 monthly payment of a $400,000 principal balance of a 30-year mortgage.

But this doesn’t account for the down payment, which is usually between 3% and 20%, depending on the home and loan type.

Budget flexibility

Lower monthly payments leave more room in your budget for other aspects of your personal finances. For instance, if you opened a 30-year mortgage with a $1,827 monthly payment, rather than a 15-year loan with $2,556 payment, there’s about $730 extra in your budget for emergency expenses, saving for retirement and investing.

Plus, you could reinvest that extra room in your budget into home upgrades and renovations, which could increase your home’s value and increase your equity.

» COMPARE: Top mortgage lenders

30-year mortgage cons

While popular, 30-year mortgages have drawbacks. Many borrowers may not see these cons as dealbreakers, but it’s important to know how they affect your home loan.

Pay more interest

Because a 30-year mortgage is one of the longest loans you could open, interest payments add up more over the loan’s terms. With a 30-year mortgage for a $300,000 loan and 6.15% rate, you’ll pay a total of $357,966 in interest by the end of the 30 years. Compared with a 15-year mortgage total interest payment of $160,070, it’s more than twice the amount.

However, this total mortgage interest amount is spread out over 360 months, and you’re not stuck with your first mortgage forever. You could refinance for a lower rate and shorten your terms to reduce how much total interest you’d pay.

Slower equity building

Because your payments are lower and spread out over such a long term, you build equity much more slowly with a 30-year mortgage than you do with a 20- or 15-year mortgage. If you start with a $300,000 principal balance, your principal balance is $279,676 at the end of five years and $252,056 at the end of 10 years.

Let’s say your home’s value stays steady at $380,000. This means you only have 26% equity and 37% equity at the end of five and 10 years, respectively. If you wanted to access your equity with a home equity loan or line of credit, then you may have more limited borrowing options.

Slightly higher mortgage rates

As of December 2025, the average rates were 6.19% for a 30-year mortgage and 5.44% for a 15-year mortgage. The trade-off of having lower monthly payments with a 30-year mortgage is that interest rates may be slightly higher than loans with shorter terms.

Aside from the longer terms allowing for interest to accumulate more with a 30-year mortgage, higher interest rates just add on to what you pay for your home. But don’t forget you can apply to refinance your mortgage if rates drop in the future.

30-year mortgage vs. 15-year mortgage

So should you get a 15-year mortgage over a 30-year mortgage, knowing all the pros and cons of a 30-year home loan term? Here’s a quick comparison of their main features, using the $300,000 loan amount example.

Source: Freddie Mac, as of 12/04/2025

30-year mortgage mistakes to avoid

Don’t get too caught up in that affordable monthly payment. After all, a mortgage is much more than just the amount you’ll pay monthly. Here are some common mistakes homebuyers make when deciding which mortgage loan is right for them:

  • Focusing only on the monthly payment instead of total interest: A home is a huge expense, and that means you could pay tens of thousands of dollars in interest over the life of your loan. While most people consider this an acceptable trade-off, a shorter loan term can be a financial boon if you can afford it.
  • Ignoring prepayment penalties or lender fees: These will be discussed at closing, so be sure to ask questions if you aren’t clear. Some lenders charge up to three months’ interest, or have their own calculations to determine how much you could owe for paying off your mortgage early.
  • Overestimating how quickly you’ll build equity: Larger monthly payments and shorter loan terms equate to building equity more rapidly. But in general, the first year or two of payments will be made up mostly of interest. Check the amortization schedule provided by your lender to learn more about your specific loan.
  • Not shopping rates from multiple lenders: Never settle for the first rate you’re quoted. Using an online resource can help you shop around to find the best deal. Remember, even a small change in the interest rate can have a big impact on the amount you pay over the life of your loan.

Source: consumeraffairs.com ~ By:  Christin Perry ~ Image: Canva Pro

Tips to sell your home faster

Tips to sell your home faster

Learn how to price your home and stage effectively to attract buyers and close the deal…

Key takeaways

  • Price and presentation drive speed. Homes that are priced correctly from the start and show well — through strong curb appeal, staging and quality photos — sell faster and are less likely to require price cuts.
  • Marketing and access matter more than timing alone. While spring is peak selling season, aggressive marketing, flexible showings and broad online exposure can accelerate a sale at any time of year.
  • Experience and responsiveness can make or break a deal. An experienced agent, quick communication with buyers and openness to negotiating, including evaluating cash offers, can shave weeks off the selling timeline.

Selling your home quickly requires the right strategy.
According to the most recent Homes.com data, the average home takes 59 days to close after it’s listed. Sellers who want to move faster can take specific steps to speed up the process without sacrificing price.

Pricing competitively, improving curb appeal and staging to highlight your home’s best features are key. Working with an experienced real estate agent who knows how to market your property effectively also can make a significant difference.

This guide outlines nine steps to help you sell faster while still aiming for top dollar.

Step 1: Price your home correctly

Pricing your home accurately is the most important factor in achieving a fast sale.

“People tend to overprice their homes in the beginning because they’re attached or sentimental, or they’ve made recent repairs,” said Jennifer McDonnell, a real estate agent with Realty Experts Associates in Dunedin, Florida. “But an overpriced home will sit on the market much longer.”

To avoid underpricing or overpricing, keep these strategies in mind:

  • Know your home’s value: A home valuation report can provide pricing insights and show what similar properties in your area have sold for.
  • Consult your agent: An experienced agent can review comparable listings in the multiple listing service and perform a comparative market analysis.
  • Consider a pre-listing appraisal: If a buyer finances the purchase, the lender will require an appraisal. Getting one before you list can help prevent delays caused by an appraisal gap, which occurs when a home appraises for less than the agreed-upon sale price.

Step 2: Maximize curb appeal

First impressions matter, especially since most buyers begin their search online. Enhancing your home’s exterior can help it stand out.

According to the National Association of Realtors, 92% of agents recommend improving curb appeal before listing a home.

Low-cost improvements that can make a big impact include:

  • Planting flowers, trimming hedges and adding fresh mulch.
  • Repainting the front door.
  • Replacing outdated fixtures, including the mailbox or house numbers.
  • Power washing siding, walkways and driveways.

Step 3: Stage your home to attract buyers

Staging highlights a home’s strengths while minimizing flaws, helping buyers picture themselves living there.

“I wouldn’t recommend staging at every price point, but it does help and speeds up the process,” said Remy Cook, a real estate agent with Corcoran Centric Realty in Greenwich, Connecticut. “If a house looks cluttered or tired, staging can make an enormous difference.”

According to NAR, 81% of buyer’s agents in 2023 said staging helped buyers visualize a home. Whether you stage on your own or hire professionals, focus on these basics:

  • Declutter: Remove excess furniture, toys, exercise equipment and pet items. Organize closets to showcase storage.
  • Deep clean: Clean floors, carpets, baseboards, bathrooms and appliances.
  • Make small repairs: Fix wall cracks, update light fixtures and replace dated hardware.
  • Depersonalize: Remove family photos and personal mementos. Use neutral linens and decor.
  • Refresh paint: Touch up walls or repaint bold colors in light, neutral tones.

Step 4: Work with an experienced agent

A seasoned real estate agent can help you price your home correctly, recommend necessary updates and market it effectively.

According to NAR’s 2023 Profile of Home Buyers and Sellers, 65% of sellers used an agent referred by someone they knew.

To find the right agent:

  • Ask for referrals from friends, family and coworkers.
  • Attend local open houses to meet agents in person.
  • Interview multiple agents, verify licenses and review sales history and online feedback.

Step 5: Create a compelling listing

Your listing should be concise, informative and engaging. Keep it to one or two paragraphs and focus on storytelling rather than repeating basic stats like square footage or bedroom count.

  • Lead with your home’s strongest features and neighborhood highlights.
  • Include proximity to parks, shopping, dining or transit.
  • Mention features that offer peace of mind, such as hurricane shutters or a new roof, especially in areas prone to extreme weather.

Step 6: Focus on photography

High-quality photos are essential.

“It’s all about good visuals,” McDonnell said. “The way you present your home can get it off the market quickly and even spark a bidding war.”

Best practices include:

  • Hiring a professional photographer, if possible.
  • Taking exterior photos during early morning or early evening light.
  • Avoiding heavy filters that may appear misleading.
  • Showing multiple angles of each room.
  • Considering a 3D walkthrough or video tour. According to NAR’s March 2026 Housing Confidence Index, 5% of buyers purchased a home based solely on a virtual tour.

Step 7: Market for speed

An effective marketing strategy increases visibility and creates urgency. While peak buying season typically runs from April through June, the following tactics work year-round:

  • Open houses: Make the home welcoming and well-lit.
  • Online exposure: Share your Homes.com listing on social media and neighborhood groups.
  • Local channels: Community newsletters and bulletin boards can provide free exposure.

Step 8: Be flexible with showings

Availability can make or break a sale.

“Having as much access as possible is key,” Cook said.

Offer evening and weekend showings when possible, accommodate short-notice requests and keep your home show-ready at all times.

Step 9: Consider cash offers

Cash offers can shorten the closing timeline because they eliminate lender approvals.

“In a cash deal, the title process often takes the longest,” Cook said. “Closings can happen in as little as two weeks.”

However, most buyers still finance their purchases. NAR data shows 27% of buyers pay cash. Cash offers are more common when:

  • Investor demand is strong.
  • A buyer is reinvesting proceeds from another property.
  • A home is being sold as-is and attracts flippers.
  • An iBuyer is involved. These companies typically offer quick cash sales but often at lower prices and may charge service fees of 6% to 8%, according to Bankrate.

Step 10: Respond quickly to offers

Quick, clear communication can prevent buyers from losing interest. Respond promptly to offers, even if they’re below asking price, and remain flexible on negotiations and closing dates to keep deals moving.

Source: homes.com ~ By: Katherine Lutge ~ Image: Canva Pro

You Can’t Control What’s Happening with Mortgage Rates. But You Can Control This…

You Can’t Control What’s Happening with Mortgage Rates. But You Can Control This...

Mortgage rates have been volatile lately. And if you’re thinking about buying a home, that can make it harder to plan. But there are still things you can do to get the best rate possible in today’s market. It starts with having the right information.

So, what’s causing the bumps in rates? And what can you do about it? Let’s break it down.

Mortgage Rate Volatility Is Normal

Data from Freddie Mac shows the recent volatility. After trending down for well over a year, there was a rise this month (see graph below):

a graph showing a line of a moving rate

While it’s easy to be distracted by the changes, here’s what you need to remember.

It’s normal for rates to bounce around a bit here and there. For example, if you look back at the graph, you’ll see that even within the past year there have been times like this when rates inched up. We’re in one of those moments right now and you need to be aware of that.

Especially when there’s economic uncertainty or big global events happening, volatility like this is expected. As Investopedia explains:

“Mortgage rates don’t move in isolation. When global events inject uncertainty into financial markets . . . that can ripple through to borrowing . . . mortgage costs can respond quickly to geopolitical developments. As long as uncertainty remains elevated, rate swings may continue.”

And that’s one of the reasons why trying to time the market isn’t a wise move.

You can’t control what happens with mortgage rates. But there are still things you can do to help you get the best rate possible in today’s market. And here’s where to focus your effort.

Your Credit Score

Your credit score plays a big role in the rate you qualify for. Even a small improvement can make a noticeable difference in your monthly payment. As Bankrate puts it:

“Your credit score is one of the most important factors lenders consider when you apply for a mortgage. Not just to qualify for the loan itself, but for the conditions: Typically, the higher your score, the lower the interest rates and better terms you’ll qualify for.”

So, make sure you do what you can to keep your credit score up. If you’re not sure what your score is or how you can improve it, talk to a trusted loan officer.

Your Loan Type

There are also different types of home loans – and each one can have unique requirements, benefits, and rates for qualified buyers. The Consumer Financial Protection Bureau (CFPB) explains:

“There are several broad categories of mortgage loans, such as conventional, FHA, USDA, and VA loans. Lenders decide which products to offer, and loan types have different eligibility requirements. Rates can be significantly different depending on what loan type you choose.

That’s why it’s so important to explore your options with a lender. You may even want to talk to multiple lenders to see how the options vary.

Your Loan Term

The length of your loan matters too. Most lenders typically offer 15, 20, or 30-year loans. Freddie Mac offers this advice:

“When choosing the right home loan for you, it’s important to consider the loan term, which is the length of time it will take you to repay your loan before you fully own your home. Your loan term will affect your interest rate, monthly payment, and the total amount of interest you will pay over the life of the loan.

Again, to figure out what makes the most sense for your budget and long-term goals, have a lender walk you through all your options.

Bottom Line

Thinking about buying right now? The best advice is to accept that you can’t control where rates are going to go from here.

What you can do is work with a trusted lender and take steps that’ll help you get the best rate possible.

So, if you want to move today call me, Clarence Oliveira at 209-988-5254, to make it happen. You just need to control the controllables and focus where it counts.

Source: keepingcurrentmatters.com ~ By: keepingcurrentmatters.com ~ Image: keepingcurrentmatters.com

 

Is It Finally a Buyer’s Market? Here’s How To Tell and What To Do About It

Is It Finally a Buyer’s Market? Here’s How To Tell and What To Do About It

If you’re buying or selling a home right now, one question is likely on your mind: Who holds the power in today’s market?

After years of sellers calling the shots, the balance is edging back toward buyers.

Inventory has risen 10% year over year for the 27th straight month; though, on a monthly basis, active inventory fell 6.8% since December, according to the Realtor.com® January Monthly Housing Trends Report.

Buyer activity certainly increased in January, as pending home sales—listings under contract—grew by 1.2% year over year, but that number could continue to increase in February and March as mortgage rates finally hit a three-year low and actually fell below 6% on Feb. 26.

The signs are pointing to a more buyer-friendly market more than ever, which aligns with the Realtor.com forecast for 2026. Here’s how to read the signs and navigate this point of flux, whether you’re buying, selling, or just watching and waiting.

What does a buyer’s market mean?

In the simplest terms, a buyer’s market happens when the number of homes for sale exceeds the number of active buyers. This shift in supply and demand gives buyers more leverage as sellers compete to outshine one another.

That means more choices, more room to negotiate, and often, more time to decide for buyers.

This is a notable contrast from the seller-dominated market that’s defined much of the past decade. Since the aftermath of the 2008 financial crisis, new-home construction lagged far behind demand, and buyers competed fiercely over limited inventory.

But in today’s slowly shifting market, the balance of power is beginning to tilt, even if it hasn’t full

Indicators of a buyer’s market

How do you know when the housing market is tipping toward buyers? There are several key signals:

High inventory

“The best single indicator for this is months supply,” explains Danielle Hale, chief economist of Realtor.com. “Typically, months’ supply above six months is the hallmark of a buyer’s market.”

To her point, newly listed homes edged up 0.7% year over year and surged seasonally from December, while pending sales rose 1.2% year over year—their strongest annual gain since late 2024

Active listings are still 17.2% below pre-pandemic norms, though, the widest gap since spring 2025

“Homebuyers and sellers can also look for other clues that go hand in hand with a buyer-friendly shift,” says Hale.

Location offers a significant indication: Inventory grew year over year in 46 of the 50 largest metro markets. Only Jacksonville, FLSan FranciscoChicago, and Grand Rapids, MI, saw a very slight decline in active listings. Seattle experienced the most notable surge (+32.4%), followed by Charlotte, NC (+28.6%), and Washington, DC (+26.8%).

All of this means buyers are finally seeing more options, but not everywhere—and not evenly.

Slower sales

Homes are taking longer to sell across nearly every region. In January, the typical listing spent 78 days on the market—five days longer than a year ago. It was the 22nd consecutive month of slower sales.

“In a buyer’s market, sellers can typically expect it to take longer to sell a home, and they may have to reduce their home price—either directly in the listing or by accepting a below-asking-price offer—to ultimately make a sale,” explains Hale.

This is advantageous for buyers, explains Hale.

“Buyers can expect that they will not only have more options to choose from, but also have more time to consider their choices,” she says.

But it comes with a major caveat, says Realtor.com senior economist Jake Krimmel.

“Delistings are growing faster than inventory overall, and in some markets, for every two or three fresh listings, one home is being pulled.

“It’s a way for sellers to reassert control in a market where their leverage is fading,” he adds.

Price drops

With listings lingering, price cuts have become a defining feature of the market. Price cuts slightly decreased year over year, with 14.3% of listings discounted, down from 15.6% in January 2025.

Discounts are most common for homes in the $350,000 to $500,000 range, where affordability pressures are sharpest and sellers are more motivated. At the luxury end—$1 million and up—price reductions remain relatively rare as high-end sellers hold out for the right offer.

Concessions

More motivated sellers can also show up in concessions. Mortgage broker Carlos Scarpero has seen a growing number of sellers offer financial perks to seal the deal.

“Even within cities and price points, trends can vary,” he explains. “I’ve closed several deals in 2025 with $10,000 or more in seller concessions. This is certainly higher than I have seen in years past.”

While these indicators vary by region and price tier, the pattern is becoming clear: Sellers are no longer in complete control, and buyers are starting to regain ground.

Is it a buyer’s market right now?

It depends on where you are.

When measured by months of supply, MiamiAustin, TX, and Orlando, FL, rank as the strongest buyer’s markets right now. Tampa, FLNew York City, Las Vegas, and Riverside, CA, follow, respectively.

While buyers may have more leverage in these cities, real estate experts warn that it won’t be felt evenly across all segments of the market. Miami is a strong example.

While demand for condos priced below $500,000 has plummeted, single-family homes remain near impossible to find. On the off chance one hits the market, you’re likely to get burned treating it like a condo.

In other words, “know your segment,” Ana Bozovic, a Miami-based real estate agent and founder of Analytics Miami, told Realtor.com earlier this month.

The same can be said of the national housing market, which is in perfect balance right now. That means more buyer-friendly conditions than there have been in years.

“We’re continuing to see the market shift in favor of buyers,” says Matt Ryan of Bozeman Real Estate Group. “In Bozeman, MT, inventory has finally returned to pre-COVID levels, giving buyers more choices and negotiating power. I expect this trend to continue.”

That buyer-friendliness is showing up at the local level, too.

“It’s definitely been tipping in the direction of buyers lately,” says Brooke Nelson, a ReeceNichols agent in Kansas City, MO. “Showings have really slowed down.”

And in some markets, the shift is already playing out in negotiations.

“Every buyer I’m working with that makes an offer is getting a contract accepted,” notes Mason Whitehead, a branch manager at Churchill Mortgage.

Local and regional variations matter most

While national headlines might suggest a buyer’s market is taking hold, the reality on the ground depends heavily on where and what you’re trying to buy. Local trends can diverge sharply from national averages, especially when you factor in price range, property type, and post-pandemic market dynamics.

In some high-demand pockets, homes are still moving quickly, especially if they’re priced right and well-prepared.

“Buyers have the most negotiating power in the condo market,” explains Aaron Buchbinder, a broker with Compass in South Florida. “On the flip side, single-family homes in prime locations are still seeing strong interest and less flexibility.”

That kind of split isn’t unique to Florida. In many metro areas, buyers might find leverage in one segment while still facing competition in others.

While national stats offer a useful snapshot, the real leverage is local. Buyers and sellers alike should compare today’s conditions with their market’s own history, not just the national narrative. What seems like a cooling market in one city might still be red-hot in another.

What to do if you’re a buyer

With market conditions starting to tilt in buyers’ favor, now might be the time to act, but strategy still matters. After all, competition hasn’t disappeared entirely. Here’s how to make the most of your position:

Get pre-approved

Even in a cooling market, speed can make or break your offer, especially in competitive neighborhoods or price tiers. A pre-approval letter shows sellers you’re serious and ready to move.

Watch the days on the market

Homes that have lingered on the market are increasingly ripe for negotiation.

“Buyers should not be concerned with higher days on market,” says Melissa Bailey, a top agent with the Jason Mitchell Group. “Go see the home that has been listed for 62 days. It could be your home!”

Use contingencies and timing strategically

In a more flexible market, buyers can regain tools they were often forced to waive, like inspection or appraisal contingencies.

“Right now, the biggest advantage is the ability to buy and sell at the same time—sellers are more open to contingent offers and willing to negotiate,” explains Ryan.

Being flexible with closing dates or offering quicker timelines can also help you stand out without raising your offer price.

Stay up to date

Understanding local inventory trends, median days on the market, and pricing patterns can help you recognize when a listing is overreaching and when it’s genuinely a deal.

In today’s market, knowledge is leverage, and a well-informed buyer can often win without overpaying.

What to do if you’re a seller

While the market might be softening, it’s still a solid time to sell if you adjust your approach to today’s more selective buyers. Here’s how to stay competitive and avoid sitting on a stale listing.

Price realistically

Gone are the days of aggressive overpricing and instant bidding wars. Today’s buyers are more cautious and cost-conscious.

“Sellers who were unrealistic in Q1 are adjusting to today’s buyer expectations,” says Darin Tansey, director of luxury sales at Douglas Elliman.

Listing high in hopes of negotiation room could backfire, especially with inventory rising. A well-priced home will attract more attention and better offers upfront.

Prepare your home well

Buyers are still drawn to clean, move-in-ready homes, and the basics still matter. Invest in staging, photography, and curb appeal. A strong first impression can make the difference between a quick offer and weeks of radio silence.

Know your market

In some areas, homes are still moving fast. In others, they’re lingering. The more your agent understands local demand, the more they can guide pricing, marketing, and timing strategies.

Don’t panic

Yes, buyers are gaining leverage, but that doesn’t mean you’re at a disadvantage.

Adjusting to this new reality doesn’t mean giving up value; it means staying nimble. Well-prepared, fairly priced homes are still selling, and in many areas, sellers remain in the driver’s seat, just with a lighter grip on the wheel.

A shift, not a flip

While it might seem like the market is suddenly favoring buyers, the reality is more nuanced.

“We’ve been in a seller’s market pretty consistently since 2016, when months’ supply averaged 4.4 months across the year. Since then, it’s averaged four or lower, signaling a tough market for buyers. Given the persistence of underbuilding relative to housing demand over the last decade, it’s not surprising that we have been through a really persistent seller’s market,” says Hale.

After years of seller dominance, conditions are gradually becoming more favorable to buyers. Inventory is up, price cuts are more common, and homes are taking longer to sell. But in many markets, especially in desirable neighborhoods or lower price tiers, sellers still hold meaningful leverage.

“While some are calling this housing market a buyer’s market, I would say that it’s more of a market in transition,” says Hale.

That means that while sellers won’t need to sacrifice all their power, they will need to adjust expectations.

“It is not realistic to expect multiple offers pushing home prices over market value,” says Missy Derr, a real estate adviser with Engel & Völkers in Atlanta. “Buyers finally have more than a fair shake at securing a home.”

Whether you’re buying or selling, this isn’t the time to rely on headlines alone. The national market might be cooling, but the story varies neighborhood to neighborhood. That’s why it’s more important than ever to watch local trends, compare current conditions to pre-pandemic norms, and work with an agent who understands the intricacies of your area.

Source: realtor.com  ~ By Allaire Conte ~Image: realtor.com

Why Some Homes Sell Quickly – and Others Don’t Sell at All

Why Some Homes Sell Quickly

A few years ago, inventory hit a record low. Just about anything sold – and fast. But now, there are far more homes on the market. Listings are up almost 20% from this time last year. And in some areas, supply is even back to levels we last saw in 2017–2019. For sellers, that means one thing:

Your house needs to stand out and grab attention from day one.

That’s especially true when you consider why the number of homes for sale is up. Here’s how it works. Available inventory is a mix of:

  • Active Listings: homes that have been sitting on the market, but haven’t sold yet
  • New Listings: homes that were just put on the market

Data from Realtor.com shows most of the inventory growth lately is actually from active listings that are staying on the market and taking longer to sell (see the graph below).

The blue bars show active listings. These are the homes that are sitting month to month and not selling. The green bars are new listings, the homes that were just put on the market. And it’s clear there are fewer new listings compared to how many are staying on the market unsold.

Since you don’t want your house to be one of the ones that take a long time to sell, let’s break down where things can go sideways and how to set yourself up to sell quickly.

Why Some Homes Sell and Others Sit

The secret to selling in today’s market is simple. Make sure your house is easy for buyers to say yes to as soon as it is listed.

Price it based on current conditions (not what your neighbor sold for 3 years ago). Make important repairs. And highlight the best things about your house. If you do that, it will sell in any market – sometimes even faster than you’d think. Because the truth is, homes that are priced right today are still selling. 

It’s the homeowners who are clinging to outdated expectations that are seeing their house sit and their listing go stale. According to Redfin and HousingWire, here are some of the most common reasons sales stall out:

  • Priced it too high from the start
  • Skipped necessary repairs before listing
  • Didn’t stage the house well
  • Sellers won’t negotiate with buyers
  • Limited availability for showings
  • Ineffective marketing or listing pictures

Most of those things didn’t matter as much just a few years ago. When inventory was at a record low, sellers could skip the prep, name their price, and still walk away with multiple offers over their asking price.

But today’s market is different now that inventory has grown. And that means your approach needs to be different too.

You don’t want to try out old strategies and aim too high just to see what sticks. Your first few weeks on the market are everything. That’s when your listing gets the most attention – and when pricing or presentation mistakes hurt the most. Get it wrong up front and your house will sit…and sit. Get it right, and it’ll be snatched up before you know it.

The Right Agent Helps Your House Stand Out

Selling quickly isn’t about luck. It’s about knowing how to play to the market you’re in. And that’s where your agent comes in.

A great agent will analyze your local market, suggest a price based on the latest comparables sold in your neighborhood, and create a marketing plan that makes buyers pay attention from day one. They’ll also walk you through any repairs you need to make or whether you need to bring in a staging company. As the National Association of Realtors (NAR) explains:

“Home sellers without an agent are nearly twice as likely to say they didn’t accept an offer for at least three months; 53% of sellers who used an agent say they accepted an offer within a month of listing their home.”

That’s the power of getting it right (and getting expert help) from the start.

Bottom Line

There are more homes for sale today, but that doesn’t have to work against you.

When your house is priced right, shows well, and is marketed effectively, it will sell. Connect with an agent if you want to know how to make that happen in your market this fall.

Home Selling Myths, Debunked

Home Selling Myths, Debunked

Whether you’re a Realtor, mechanic, or even a doctor, chances are you spend a good portion of your day dispelling common myths about your job.

The real estate industry constantly changes. Still, some common home-selling myths persist even after they’ve been debunked. Let’s take the enduring belief that you need a hefty 20% down payment to buy a home, which continues to be a misconception. I’m here to set the record straight and help my readers know real estate fact from fiction. I compiled this list from years of experience with buyers and sellers and real estate stories from my mentees. So, let’s turn up the brightness and shed some light on the real estate industry.

Setting the Right Expectations

Myth #1: Going With the First Buyer Is Rarely the Best Choice

After navigating hundreds of real estate deals, I can confidently say that your first offer is nearly always the best. It’s often the strongest in terms of price and conditions. However, I’ve seen it time and again: Sellers want to “hold out for a better offer.” You can help your seller by offering perspective—flip the situation and help your seller imagine themselves in the buyer’s shoes.

Let’s imagine one of those “grass is greener” homeselling myths: Perhaps that first offer on your new listing came through in just three days (and above the asking price) because that buyer could have been waiting for just the right home. When they saw your listing, they put their best foot forward because they really wanted the home. For your sellers, it’s in their best interest to negotiate here, not just to decline the offer waiting for a better one.

Fact: Now, it’s your job to educate and coach your clients. This is one of the top blunders your sellers could make. That first offer is like a golden opportunity that could save months of inconvenience, stress, and anxiety. No more constant showings and feedback, ongoing HOA dues, or the worry of repairs (not to mention balancing a mortgage payment). After all, a new listing on the MLS gets the most attention in the first week. Then interest starts to taper off. Plus, every offer on the table is just a jumping-off point.

Myth #2: Wiggle Room in Pricing Is Essential for Negotiation

The market price of a home can fluctuate by tens of thousands of dollars over a year. If you’ve got an overpriced listing on the market, it gets staler every day that the listing is available. During the housing boom of 2021, homes that were on the market for longer than a week had a perception that something was wrong with them. Then, when the price drop happens, you have to justify the price cut to other agents.

The truth is a big piece of a real estate agent’s job is to price a listing accurately. The thing is, it can be tricky. You’ll most likely get three different numbers if you have three different real estate agents conducting a CMA.

Fact: There’s no reason to “leave some wiggle room” to get the highest offer. When pricing a home to list, only you, as the listing agent, know all the significant factors that drove the pricing on this home. Don’t let the listing get stale because your sellers thought they might get a good offer. So, our job is to listen to the client’s situation and what they’re expecting. The highest price is usually their motivation, but not always!

Myths #3: Listings Sell Themselves 

Listen, was there a time when you just listed a home without photos, and it would get multiple offers? Sure. That time is not now. Marketing your listings is one of those pieces that is done behind the scenes.

However, nowadays, agents need to pay attention to every little detail. Just how the photos are placed in order can affect the views on a listing. It takes looking at dozens and dozens of listings to get a feel for what works—and what doesn’t.

Fact: As a real estate professional, you need to be confident in order to successfully market a listing. Sellers will ask, What are you doing to sell my home? Be prepared to answer this question. Home sale preparation is done like a dealership preps the cars for the lot. Perhaps it looks like they just posted a sign in the window. Still, the car was detailed, professionally photographed, staged, posted online, and syndicated to numerous websites to find a buyer. Selling a home is the same—it’s not just a sign in the yard and a posting on the MLS. Once you have your full real estate marketing checklist, you can execute it quickly.

Preparing Your Home for Sale

Myth #4: Your Home Should Reflect Your Personality

Sellers, especially those who have lived in their home for decades, are attached. They have a hard time taking down their personal or sentimental items. However, potential homebuyers can be detail-oriented (and rightfully so!). Speaking from experience, they can also get hung up on very minor details, like what types of books are in the cabinet and the style of the laminate flooring. So, while those small changes are simply cosmetic, they can be a tough hurdle for some buyers.

Be mindful as well of the fact that emotional attachment can be a burden to potential buyers. It can alienate some buyers if a home looks “lived-in.” I also stress to my clients that personal effects aren’t welcome because of strangers. Privacy and safety concerns are real, and while most folks are reasonable people and accompanied by their agent during a showing, you can never say for sure.

Fact: Your listing looks best when it’s easy for buyers to see themselves living there. You’ve got to remove the clutter, kids’ toys, and personal artwork. Let’s think back to the reference of a car from a dealership: you wouldn’t want personal effects like preprogrammed radio stations, stickers on the dashboard, and trinkets hanging from the rearview mirror. It’s best to showcase your home or listing as a blank canvas for buyers to imagine their new lives.

Myth #5: Buyers Prefer an ‘HGTV Style’ Home Remodel

HGTV brought a lot of great things to homes—interior design on a budget, a newfound love for historic homes, and, of course, the dreaded open floor plan. These days, it seems like an open floor plan is all the rage with homeowners. However, that opinion is starting to change—once buyers realize that the lack of privacy and loud noises throughout the house isn’t ideal!

Investments & Improvements

Myth #6: Major Renovations Guarantee a Return on Investment

Home tastes and styles change. While knocking walls down can seem easy, putting them back up is much harder. Every buyer has their own taste, and a complete kitchen remodel may not drastically change the value of a home. People are ready to list their homes, and the next thing they think about is prepping it. They know their kitchen is probably outdated, so they convince themselves they must spend $20,000 to remodel.

Unfortunately, you’re just giving yourself a headache. Sure, the curb appeal may be better, but consider the fact that appraisers don’t factor in the cost of appliances or upgrades when determining a home’s value.

Fact: People really think a big remodel is important. Some clients may even ask if they should look into a HELOC for renovations. Unless substantial improvements are needed, like mold mitigation, your sellers should avoid anything that takes longer than a few hours. Plus, consider the fact that if an issue arises during the inspection, they can offer a credit to keep the deal moving forward. That’s most likely easier and faster than replacing an entire system or a big renovation. Consider a less costly improvement, like resurfacing the cabinets or upgrading the sink, to help the kitchen stand out.

Myth #7: Converting the Garage Into an ADU Increases Property Value

With the short-term rental craze rising, some folks are looking for a way to add an accessory dwelling unit (ADU), either through a basement, garage, or large shed, to increase their value instantly. This is one of those ideas that can be better in theory than in practice.

Homeowners can spend upward of six figures on an ADU renovation to provide complete electrical, plumbing, and furnishings in an accessory unit. They expect that it will raise the value of their unit when, in fact, that square footage cannot be added to the total square footage by an appraiser. Essentially, it will add very little (if anything) toward the value of your home.

Fact: If your sellers want to renovate or upgrade, spend the money on the bathrooms and the kitchen. These renovations are where they’re more likely to see an improvement in the value of their home. Plus, you’re not limiting the potential buyer pool to those folks who are only interested in an ADU. You’ll also need to contend with zoning, permits, and perhaps even short-term rental restrictions set in place by the HOA (or even the city). It’s not worth it.

Myth #8: Getting Pre-approved Should Happen After Finding Your Perfect Home

House hunting can be exhausting. Even just showing a home takes a lot of coordination. If a buyer loves the home but has no way financially to prove that they 1) are serious about a purchase and 2) can finance it, then you’ll need to send them to a lender. A pre-approval won’t take long and can save your buyer a headache if they find a home they love before realizing they can’t get a mortgage to pay for it.

Fact: Sometimes buyers can be pushy about this. However, you must assure them that showing they can buy the home is the first step. If it’s a cash buyer, ask to see the pre-approval letter or proof of funds—and even if they have the contact information for their lender or banker. As we mentioned in our article on how to tell when your client is lyingtrust but verify.

Myth #9: Larger Brokerages Offer Superior Services

One of the more common misconceptions revolves around the belief that the size of the brokerage determines the effectiveness of your marketing (and perhaps pricing!). With the advent of internet syndication, your MLS exposure is pushed out to dozens of other sites without being part of a large brokerage. This syndication includes real estate websites with the most traffic, like Zillow and Realtor.com.

Fact: The quality of MLS entries matters more than the brokerage size for effective exposure. Plus, what else are you doing to advertise the home? Do your listing services include mailers or any unique exposure? If you’re at a smaller boutique brokerage, do you pride yourself on providing superior service to your clients? Speak to those past experiences by highlighting your referrals. Make yourself stand out, and the results will speak for themselves.

Modern Marketing Strategies

Myth #10: Still Photos on the MLS Are Enough 

At this point, some agents may argue that traditional still photos have served the industry well for years. However, 97% of all homebuyers used the internet in their home search. It’s your duty to showcase a home in its best light. Buyers need to be attracted to your listing—and that starts with professional photos.

Relying on still photography won’t be sufficient to capture the attention of today’s tech-savvy (and visually oriented) buyers. The truth is that the real estate landscape has evolved, and so have the expectations of potential buyers. People want floor plans and a 360-home tour.

Fact: Many real estate photographers offer upgraded packages that include twilight photos, drone footage, floor plans, and 3D home tours like Matterport. While there are rare instances like “as-is” investment properties, try to upgrade your digital marketing to showcase property online as best as possible. There are tools like Pivo.ai and Zillow 3D home tours that you can easily upload to your listing. You can even use photo editing software like Phixer to edit your hero shot on the MLS. Note that myths about selling your home during holidays apply here: if your listing photos still have snow in them and it’s not the season, it’s time to re-shoot.

Myth #11: Open Houses Are a Necessity for Selling a Home

This is a typical homeselling myth that may benefit agents. After all, we’re huge fans of agents hosting an open house—but remember that hosting one is more for your benefit as an agent to leverage your listing for leads. If the home isn’t vacant and it’s a bother to your sellers, don’t push your clients to use their space for an open house.

Fact: Some agents believe open houses are on the decline. While COVID took its toll on open houses, they’re still a great way to get your listing (and your brand) out to the public and the neighborhood. Looking for tips to supercharge your next open house? Check out our list of 33 Open House Ideas That Will Actually Get You Leads.

Bringing It Together

It’s tough out there for real estate professionals. You’ve got a lot of hats to juggle, and honestly, myth-busting will be another one to add to the stack. As the late American president John F. Kennedy said, “The great enemy of truth is very often not the lie: deliberate, contrived and dishonest, but the myth: persistent, persuasive and unrealistic.”

Next time you’ve got a client with hard-stuck—and possibly outdated—beliefs about the industry, try to point them in the right direction with facts, not opinions. Feel free to share this article with your office (perhaps even your clients). And if you’ve got a myth about the real estate industry that we didn’t cover or a tip for busting myths, share it in the comment section!

Source: theclose.com ~ By: Trever James ~ Image: theclose.com

7 Tips for First-Time Homebuyers

7 Tips for First-Time Homebuyers

Buying your first home can be exciting—and stressful. Beyond the challenge of finding the right home in your chosen neighborhood, many financial questions are sure to arise. With advance planning—and saving—the homebuying process will be much easier.

Our top tips:

  1. Don’t buy a home primarily as an investment. You can’t rely on home values always rising. If financial return is your primary goal, plan to own a property for at least five years.
  2. Know what you can afford. Use a mortgage calculator to figure out how much you can borrow based on your income and financial obligations. As a rule, keep your housing costs below 31–40 percent of your gross monthly income.
  3. Check your credit score. Having a better credit score can mean lower mortgage rates. Take steps to boost your score before you start house hunting.
  4. Understand the other costs involved.
    • Plan to pay property taxes and carry homeowner’s insurance.
    • A home inspection can help you plan for major repairs and routine maintenance.
    • A condo or home in a community that offers shared facilities like a pool may have monthly association fees.
    • Closing costs can be between 1.5-5 percent of the purchase price. These include mortgage applications, appraisal, transfer of property fees, and government recording fees. California is an escrow state, which means that funds are held by a third party to cover property taxes and insurance.
  5. Save for a down payment. For a conventional loan in California, a minimum down payment is 3% of the home price. However, the average down payment is 13%. Ideally, plan to put down at least 20% of your mortgage. Otherwise, you will have to pay private mortgage insurance (PMI) premiums on top of your mortgage payments until your Debt-to-Income (DTI) Ratio reaches 80%. The larger your down payment, the easier it will be to qualify for a mortgage and negotiate the lowest rate. Plus, when sellers review multiple offers, the more you put down, the more competitive your offer will be with other bids.
  6. Know what documents you need for your loan. Commonly requested loan documents include a fully executed agreement of sale for the property being purchased, bank and brokerage account statements, pay stubs, previous W2s, IRS Form 4506 (which authorizes a mortgage lender to obtain copies of your tax returns from the IRS), and homeowners’ insurance policies.
  7. Get pre-approved for a mortgage. Get a preapproval letter from a competitive mortgage broker that specifies how much a lender is willing to lend you and locks in the rate. This lets real estate agents and sellers know that you’re a serious buyer because your financing is already arranged. In competitive markets, many realtors now ask for a preapproval letter before showing any properties or entering a contract with a buyer.

Additional resources:

Source:

Patience Won’t Sell Your House. Pricing Will

Patience Won’t Sell Your House. Pricing Will

Waiting for the perfect buyer to fall in love with your house? In today’s market, that’s usually not what’s holding things up. And here’s why.

Let’s be real. Homes are taking a week longer to sell than they did a year ago. According to Realtor.com:

“Homes are also taking longer to sell. The typical home spent 60 days on the market in August, seven days longer than last year and now above pre-pandemic norms for the second consecutive month. This was the 17th straight month of year-over-year increases in time on market.”

Part of that is because there are more homes on the market. So, with more options for buyers to choose from, they aren’t getting snatched up quite as fast. But there’s another big reason: price.

The Average List Price Isn’t Going Up – and That Matters

Today, a lot of homeowners are overshooting their list price. They remember the big climb in home prices a few years ago, and they don’t realize how much has changed.

One of the most important, but often overlooked, changes in today’s housing market is this: average list prices have held steady for the past few years.

That’s a big shift from a typical market, where prices were rising steadily each year. And it’s significantly different than the 2021-2022 surge when sellers could set their price just about anywhere and still attract multiple offers over asking.

But now? That trend has leveled off – and sellers who want to stay competitive need to take note (see graph below):

a graph of a priceHere’s what this says about today’s market. Buyers are a lot more price sensitive now. And sellers can’t keep trying to inch the bar higher, or their house will sit without any offers.

Homeowners who expect to bring in more than their neighbors did last year may be setting themselves up for a longer, more frustrating experience.

And while homeowners are starting to realize prices can’t keep climbing at such a rapid pace, the hiccup is that list prices aren’t actually coming down yet as a result. They’re hanging around, holding steady. And sellers who make this mistake are often holding onto hope that they’ll be able to eek a few more dollars out of their sale. But that’s the problem right there.

If you want to sell today, you need to be in line with where the market is today. Not last year. Not during the pandemic. Today.

Because buyers will skip over homes that feel overpriced, even if it’s only by a little. It’s not that they aren’t interested. It’s just that in a market with more homes to choose from, buyers can be more selective, and sellers don’t get the same benefit of the doubt. If your house isn’t priced to sell, buyers just move on. They’ve got other options anyway.

4 Signs Your Price May Be Too High

You may already be feeling this yourself. If your home is listed and you’re not seeing results, watch for these common red flags noted by Bankrate:

  1. You’re not getting many showings
  2. You haven’t gotten any offers (or you’ve only gotten lowball offers)
  3. Buyers that do come to see your house leave overly negative feedback
  4. Your house has been sitting on the market longer than the average for your area

If any of these sound familiar, know that waiting it out won’t fix it. But adjusting your price will.

So, What’s the Solution?

Work with your agent to make sure your house is positioned for today’s market. Depending on your what’s happening in your local area, a few weeks without traction can raise questions for buyers about whether your price is realistic. And don’t worry – it doesn’t have to be a big drop. Even a small adjustment can be enough to bring the right buyers through the door.

And if you’re worried you won’t get the high-ticket sale price you thought you would be able to land, keep in mind that your equity has probably grown quite a bit. Chances are, you’re still ahead of the game simply because you invested in a home over the last 5, 10, or more years. You’re still winning when you sell today.

Bottom Line

Patience isn’t a strategy. Pricing is.

If your home isn’t moving, the market is telling you something – and the right price can change everything. Your house will sell, if you price it strategically.

Talk to your agent about what buyers are willing to pay right now to make sure your home stands out for all the right reasons. 

Source: keepingcurrentmatters.com ~ Image:

The Advantages of Selling your Home using a Real Estate Agent

The Advantages of Selling your Home using a Real Estate Agent

When selling a home, the decision to hire a real estate agent is a significant one. While it involves paying a commission, the advantages a professional agent brings to the table can save you time, reduce stress, and, most importantly, help you secure a higher sale price.

Here are the key advantages of selling your home with a real estate agent:

1. Expertise and Market Knowledge

  • Strategic Pricing: A good real estate agent is an expert on local market trends. They will conduct a Comparative Market Analysis (CMA) of similar homes that have recently sold in your area. This data-driven approach helps you set a competitive price that attracts serious buyers, ensuring you don’t overprice your home (and deter buyers) or underprice it (and leave money on the table).
  • Understanding of Market Conditions: An agent is immersed in the real estate market daily. They know how to interpret market data, including supply and demand, the average time homes are on the market, and local economic factors that can influence your sale.

2. Powerful Marketing and Exposure

  • Access to the MLS: The Multiple Listing Service (MLS) is the most powerful tool in the real estate industry. Only licensed agents can list a property on the MLS, which syndicates your home’s information to thousands of real estate websites, including Zillow, Redfin, Realtor.com, and more. This gives your home maximum visibility to a vast network of potential buyers and their agents.
  • Professional Photography and Staging: A real estate agent will typically coordinate professional photography, and possibly videography and virtual tours, to make your home stand out online. They also provide expert advice on staging and minor repairs that will make your home more appealing and increase its perceived value.
  • Leveraging a Professional Network: An agent can tap into their network of other real estate professionals, previous clients, and industry contacts to generate buzz and find potential buyers before your home even officially hits the market.

3. Skilled Negotiation and Legal Guidance

  • Objective Representation: Selling a home can be an emotional process. An agent acts as an objective third party, helping you stay focused on the business aspects of the transaction. They can skillfully handle negotiations without being swayed by personal feelings.
  • Expert Negotiator: Your agent is experienced in negotiating not just the sale price, but also other critical factors like contingencies, inspection repairs, closing costs, and the closing date. Their expertise can help you get the best possible terms and navigate complex situations that can arise.
  • Handling Paperwork and Legal Compliance: A real estate transaction involves a mountain of paperwork, including contracts, disclosures, and legal documents. An agent is well-versed in this process and can ensure all the necessary forms are filled out correctly and on time, protecting you from potential legal risks.

4. Time Savings and Convenience

  • Buyer Vetting and Showings: An agent saves you from the hassle of coordinating and managing showings. They will screen potential buyers and their agents to ensure they are pre-qualified and serious, reducing the number of “looky-loos” and protecting your privacy and security.
  • Streamlined Process: From the initial consultation to the final closing, your agent handles all the logistics. They coordinate with other professionals, such as lenders, inspectors, and appraisers, to keep the transaction on track and ensure a smooth closing.

The Bottom Line: A Better Sale Price

While the commission is a cost to consider, numerous studies by organizations like the National Association of Realtors (NAR) have shown that homes sold with a real estate agent typically sell for a significantly higher price than homes sold by the owner (FSBO). This difference in sale price often more than covers the agent’s commission, resulting in a higher net profit for the seller.

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